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A New Look for Vertel

Saturday, July 01, 2017

In its 45 years of providing critical network services for Australian communities Vertel has seen huge change – from the rise and maturity of the land mobile radio market to the emergence of Ethernet and the Internet itself. In early 2017 we embarked on an exciting project to review and revitalise our brand. In this changing world we wanted to make sure the brand we portrayed reflects who we are, what we and why we do it. We are excited to launch this refreshed brand.

We first looked at what we do today - the provision of critical network services. Then we turned to why we do it. We are driven by the belief that Australia’s most pressing social issues are result of the inequitable delivery of and access to education, health, community and emergency services.

To address this inequity we go above and beyond in design, build and operation of telecommunication networks to serve organisations that have mission and life-critical ICT requirements.

As a brand we are an idealist. We propelled by a vision of the greater common good, a desire to ‘do the right thing’. We know that a better world is possible and take great satisfaction in the wellbeing of others. We revel in debunking assumptions limiting the systems and strive to build that better world. We are innovators with the power to surprise and delight through their creations.

We are also the everyman. We are motivated by a desire to connect with others and keep things going; we can be relied on to ‘take care of business’ reliably and without fuss.

We have defined a set of brand values and will stay true to them in everything that we do;

  • We go above and beyond in key moments of truth.

  • We focus on value and quality NOT on cost and quantity.

  • We challenge the status quo.

  • We create opportunity in adversity.

  • We function as ONE integrated team.

  • We thrive on transparency and frankness

We are confident that this refreshed look and feel and re-aligned brand will better enable us to go above and beyond in transforming lives through critical network services.

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